Featured Content

  • View this year's Excellence Awards winners!

  • Superior training at SAMA Academy

  • Learn more about Platinum Sponsor Valkre!

  • Check out a new edition of Performance Method's Inc. eBook!


Arpedio - SAMA Global Technology Partner

Arpedio provides powerful sales solutions and extensive management insights in Salesforce to increase performance and train your strategic account management teams to adopt best practices at every step. Visit our profile here at the SAMA Solution Center and sign up for our demo sessions or SAMA 7-Step co-creation sessions. You'll find the direct link in the green and yellow buttons.


Corporate Visions

Corporate Visions, Inc. is the leading provider of science-backed sales and marketing training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways:  Make Value Situational by distinguishing between customer acquisition and customer expansion Make Value Specific by aligning conversations with the Customer Deciding Journey Make Value Systematic by unifying Marketing, Sales, and Customer Success to speak in one voice


Magnetic Services

Magnetic is a globally-recognized leader in client success and sales enablement through Digital Differentation. We have directly advised and assisted hundreds of top-tier sales teams and their leadership on effective account management methodologies, strategic relationship building, working successfully in international matrix organizations, and developing compelling strategic value propositions that drive measurable competitive differentiation.  All of these results are driven by Digital Differentiation of the tools, techniques and messaging used by sales teams with their customers and partners.  Magnetic is a leader and innovator in developing engaging, customer-targeted value proposition and solutions overview content.  We enable our clients to use immersive and highly interactive micro-apps in reaching their customers and dramatically differentiating their strategic messaging well beyond traditional PowerPoint decks. Consistently working at the global SVP/President level and operationally at the Country President/BU President levels and below, we have a proven and verifiable track record of effectively solving sales organizational challenges for complex, global customers with diverse multi-national and cultural teams. Over 75% of our engagements have been outside of the United States, working along sales and marketing leaders in over 18 countries. 


Membrain.com - Account Growth Software

With clients in over 80 countries, Membrain is the award-winning Sales Enablement Platform for teams working with complex B2B sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and, is ranked as a Top Performer by G2Crowd in four categories.


Mercuri International

Our success is a direct result of combining hand-chosen experts with strong values and a clear mission. Our achievements are directly linked to those of our clients. This partnership is what creates success, both globally and locally. Through organic growth and acquisitions, the Mercuri Group has established itself as the world’s leading Sales Consulting and Result Improvement company.  


Oratium - Gold Sponsor

How can you design and deliver an exceptional sales message, now that the world has gone virtual?  Is there hope?  Can your sales message survive in such a medium?  Is this actually a once-in-a-lifetime opportunity to be seized? Since the Spring of 2020 sellers have been faced with a monumental challenge...   Messages that were already struggling in a live meeting now have to survive in a medium that stacks the deck against them.  Your sales message has to compete with the ever present challenge of distraction, a startling loss of mental bandwidth in your customer and the loss of social cues that sellers so heavily relied on in a live meeting. Join Tim Pollard, and his company Oratium, to explore how to take this seemingly daunting challenge and turn it into an astonishing opportunity.    


Performance Methods, Inc. (PMI)

PMI is a sales performance consulting and training organization that delivers customized solutions to industry‑leading companies worldwide. Our extensive background in strategic account management and sales excellence postions us to deliver unique value that helps our clients meet and exceed their objectives.


SAMA Help Desk/Concierge

Your virtual help desk and concierge for SAMA's 2020 Annual Conference. FAQ's about the event and many options to contact us live. From technical issues to general information about SAMA, we can help here. Live video and chat support will be available starting Monday, Nov. 9th at 8:00am CST.  


Selling to Executives

Selling to Executives, Taught by real Executives.   Get the Executive Buyers' persectives as real CFOs an COOs reveal what's important to them to hear from your salespeople.  Have your GAMs and KAMs practice their proposals in front of corporate Executives who have made the buying decisions, similar to those your sales teams will meet.  Our interactive and globally referenced workshops, based on the Executives' corporate buying experience, and applied to your real accounts, provide your sales teams with the necessary skills to prepare, access and credibly engage with your client Executives (CEO, COO, CFO, CIO), in order to advance and win the deals. 


Strategic Account Management Association

Learn more about SAMA and how we help you become essential to your customers. We empower you with knowledge, training and tools to grow your most important customer relationships. Browse our products and services, sign up for the Expert Exchange, schedule a meeting and ask us anything via email or by talking to one of our SAMA Concierges available live via chat and Zoom during the conference! 


The Chapman Group

We Connect You to Your Customers For over 30 years, The Chapman Group has been partnering with B2B sales and customer / account management organizations to identify and solve relationship challenges. We understand how to connect you to your customers through people, process, and tool optimization to drive the desired behaviors and outcomes – more collaborative, strategic relationships, and increased revenues/profits for both the supplier and customer.   We emphasize the use of customer feedback to influence relationship management strategies. Our dedicated team of experts drive the most important element of “optimizing the customer relationship” – how to connect with and implement field-level action planning to create more loyal and committed customers.   Metrics are our thing. Our unique metric-based customer engagement methods, processes, and best practices integrate the art with the science of managing the customer relationship. This approach ensures your people are more knowledgeable, efficient, effective and collaborative with their customers, thus enabling your organization to grow at a more accelerated rate.   Relationships matter Our customers think of us not only as a solution provider, but also as a thought leader, a business partner, and as their “go-to” resource for relationship management expertise and guidance. Our people are our greatest asset, all of whom are committed to your organization’s success.


The Summit Group

The Summit Group has accelerated leading companies’ distinguishing go-to-market execution in more than sixty countries. We teach sales organizations how to effectively develop unique business value for their customers, resulting in immediate revenue growth, increased customer loyalty, and elevated consultative relationships. Our unique, pragmatic approach ensures distinction and differentiation through the delivery of business simulation skill-based training. We focus on consultative-based relationships, uncovering and developing customer needs and requirements, and building value-based solutions that leverage the organization’s value capabilities and directly align with customer needs. www.summitvalue.com


Think! Inc. | 5600blue

5600blue delivers high-performance integrated sales and negotiation enablement aligned with the buyer journey for B2B sales teams around the globe. Our sales enablement system focuses on three key areas to help our clients improve their sales processes: Connect your sales teams to relevant content providing insights at each phase of the buyer’s process. Deliver centralized content and tools with our proprietary technology that integrates with Salesforce. Train and coach your teams to guide customers at every step of the buy process. Digitally, or in person. https://www.5600blue.com/   Think! Inc. delivers high-performance negotiation enablement for B2B sales teams around the globe. Our negotiation enablement system focuses on three key areas to help our clients improve their negotiation planning and execution: Providing the insight sales teams need to compete during negotiation phase. Integrating our proprietary SF.com integrated technology to house, distribute and update that knowledge. Enabling sales teams to perform more effectively through training, deal coaching and win/loss analysis. https://www.e-thinkinc.com/



Valkre is the leading SaaS platform designed to incorporate Customer Outcomes into the Selling process. Valkre offers SAM/KAM teams a full featured Value Creation Planning solution. Value Creation Plans are designed to enable and organize the work necessary to deliver tangible outcomes to customers. Beyond Value Creation Plans, Valkre offers a module focused on Solution Playbooks and Value Propositions which helps companies establish how they impact Customer Outcomes with their Products and Services.  


Vantage Partners

Vantage Partners provides learning and training solutions that address the critical challenges Strategic Account Managers confront: Uncovering customer needs, defining compelling customer value propositions, explaining and defending those propositions to customers, and working effectively with other groups in the organization to define and execute successful go-to-market strategies. We drive Strategic Account Management excellence through the development of transformative training and consulting experiences. We leverage highly modularized and adaptable content to address many Strategic Account Manager skill and competency areas, including effective prospecting and opportunity qualification, managing customer relationships through joint problem solving, growing business in the trusted advisor role, effective customer engagement, account management, and value selling.